UGC Marketplace & Merchandising

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Player-made Avatar Studio items for sale in Rec Room, shown in the shopping menus I designed (video by Sk0l).
Product LeadIn-app commerce · LiveOps · Creator economy · Experimentation

What you're seeing

Product lead and design lead for the implementation of Avatar Studio, the tool suite that opened avatar UGC creation to external creators and sped up the internal art pipeline. Also led the Avatar Business Org merchandising strategy, restructuring item discovery and cutting the asset ingestion pipeline from over 4 months to 3–4 weeks while evaluating content quality at scale.

Current clip: UGC in the Store — Player-made Avatar Studio items for sale in Rec Room, shown in the shopping menus Liz designed (video by Sk0l).

Rec Room · 2022–2025
2% → 40%
UGC share of total sales in 6 months
20–30% lift in new-user shopping engagement.